Tetra Prime Blog

From Inpatient Care to Marketing Strategist: What Therapists Can Learn About Growth, Judgment, and Client Fit

“Marketing, for me, is shortening the distance between someone needing help and actually getting it.” That statement frames not just a philosophy, but a career journey—one that began in mental health ...

Jul 22, 2025

How to Use Chekhov's Gun to Improve Your Marketing

Tetra Prime Consulting, Mark Wilhelm

How to Use Chekhov's Gun to Improve Your Marketing

Imagine you’re watching a movie. A group of characters sits around a grand dining table, enjoying an evening meal. The camera lingers on the scene: candlelight flickers, conversation flows, and in the...

literary devices

Mar 20, 2025

Introduction to Web Accessibility

Tetra Prime Consulting, Cory Via

Introduction to Web Accessibility

The internet has become an essential part of modern life, providing access to information, services, and opportunities for connection. But for many individuals with disabilities, navigating the web ca...

Mar 20, 2025

Tetra Prime Consulting, Aaron Garner

Why You Should’ve Hired A Digital Marketing Consultant, Yesterday

“One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you’ll achieve extraordinary results.” And no, it’s not digital marketing… First Of All, You Sh...

Marketing Professionals

Nov 22, 2023

Tetra Prime Consulting, Eden McMann

How to Optimize Rewards in the Barter System

What comes to mind when you think about business transactions? Monetary transactions are a common first thought. You exchange money for a product or service. Simple. There are so many other transactio...

Marketing Professionals

Nov 20, 2023

Why Is Sacrifice at the Heart of All Business Transactions?

Tetra Prime Consulting, Mark Wilhelm

Why Is Sacrifice at the Heart of All Business Transactions?

Pop quiz: what is the most effective way for a business to earn money? There are many possible answers to this question, but they are all rooted in an organization’s interaction with its customers. At...

Marketing Professionals

Aug 14, 2023

Tetra Prime Consulting, Mark Wilhelm

An Introduction to Brand: What It Is and Why It Matters

When beginning any conversation about branding or rebranding, it’s important to first discuss what exactly a brand is—and what it is not. DEFINING BRAND Take a moment to think about one of your closes...

Marketing Professionals

Jun 30, 2022

Tetra Prime Consulting, Aaron Garner

Why Inattentional Blindness Matters in Marketing

When it comes to marketing, there’s quite a bit of psychology involved. It may not initially seem like it. After all, marketing was created to sell stuff, right? Sort of. Marketing is about selling, b...

Marketing Professionals

Dec 10, 2021

Tetra Prime Consulting, Aaron Garner

Strengths Based Marketing

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Marketing Professionals

Oct 27, 2021

Proof that Email Marketing Works: A Case Study

Tetra Prime Consulting, Mark Wilhelm

Proof that Email Marketing Works: A Case Study

Here's a fun fact about me: I love Wikipedia . Sure, any responsible scholar will tell you that Wikipedia is not a definitive source of reliable information. Because the site can be edited by anyone, ...

Marketing Professionals

Sep 17, 2021

Tetra Prime Consulting, Aaron Garner

Web design with psychology in mind

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Marketing Professionals

Aug 27, 2021

Tetra Prime Consulting, Aaron Garner

Kathleen Ratcliff on Multiplying the Intelligence of Your Team

Download the interview. ADDITIONAL RESOURCES: The book that inspired this discussion: https://thewisemangroup.com/books/multipliers/ More information about Upstream Prevention: https://www.upstreampre...

Marketing Professionals

Jul 28, 2021

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"Tetra Prime Consulting is a world-class operation uniquely suited to the global collaboration that has opened up for all of us… What do they do especially well? Walking the edges of new ways of inquiry into human beings for the betterment of us all."

Diane Wyzga