Are you a business or equipment appraiser looking to integrate AI tools into your marketing and sales processes, but you aren't sure how to start? This post is for you!
Aaron Garner, CEO of Tetra Prime Consulting and an expert on AI-enhanced marketing, will be giving a presentation on the subject at the upcoming 2025 ISBA/NEBB National Conference. All you need to do to attend the webinar is register online.
Aaron will be presenting on October 22 at 9:00am EDT. You can also receive 2.0 CPE credits from attending this webinar.
Key Takeaways
📌 AI isn’t a replacement — it’s an accelerator.
Use it to streamline research, content creation, and workflows while keeping your unique brand voice in focus.
📌 Your brand is the signal.
AI is the amplifier, but if your message isn’t clear, you’re just turning up static.
📌 Adopt a balanced mindset.
Don’t ignore AI — and don’t assume it will do all the work. Treat it as a competitive advantage you integrate thoughtfully.
📌 Think in workflows, not just tools.
Apply the Learn → Churn → Do → Reach → Teach cycle to ensure every piece of content goes further.
Tools We Will Discuss
Here are the AI-powered tools I use in real-world marketing workflows:
- ChatGPT – Drafts content, generates interview questions, repurposes transcripts
- Read.AI – Automatically transcribes and summarizes meetings
- CapCut – Quick, on-trend video editing with templates
- Insta360 Camera – Capture everything with a “virtual videographer”
- StreamYard – High-quality ISO recordings for webinars/interviews
- DaVinci Resolve (with Blackmagic Cloud) – Professional-level video editing and real-time collaboration
- Opus Clip – AI-powered short-form video generation
- Affinity Photo 2 – Simple, AI-enabled image editing
How to Apply This
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Clarify your brand first.
Feed AI tools with your values, goals, and style so outputs are aligned with who you are. -
Use AI for speed, not shortcuts.
Let it handle drafts, edits, and variations — then apply your expertise to refine. -
Repurpose everything.
One presentation, article, or interview can become blogs, clips, social posts, or even training content.
Connect with Aaron
📲 LinkedIn: https://www.linkedin.com/in/aaronrgarner/
🌐 Website: https://www.tetraprime.consulting
✉️ Contact: aaron@tetraprimeconsulting.com
I’d love to hear how you’re experimenting with AI in your appraisal or consulting practice.
⚡ Tip: Bookmark this page so you can return to the tools and frameworks as you start putting them into practice.
