Are you a business or equipment appraiser looking to integrate AI tools into your marketing and sales processes, but you aren't sure how to start? This post is for you!
Key Takeaways
📌 AI isn’t a replacement — it’s an accelerator.
Use it to streamline research, content creation, and workflows while keeping your unique brand voice in focus.
📌 Your brand is the signal.
AI is the amplifier, but if your message isn’t clear, you’re just turning up static.
📌 Adopt a balanced mindset.
Don’t ignore AI — and don’t assume it will do all the work. Treat it as a competitive advantage you integrate thoughtfully.
📌 Think in workflows, not just tools.
Apply the Learn → Churn → Do → Reach → Teach cycle to ensure every piece of content goes further.
Tools We Will Discuss
Here are the AI-powered tools I use in real-world marketing workflows:
- ChatGPT – Drafts content, generates interview questions, repurposes transcripts
- Read.AI – Automatically transcribes and summarizes meetings
- CapCut – Quick, on-trend video editing with templates
- Insta360 Camera – Capture everything with a “virtual videographer”
- StreamYard – High-quality ISO recordings for webinars/interviews
- DaVinci Resolve (with Blackmagic Cloud) – Professional-level video editing and real-time collaboration
- Opus Clip – AI-powered short-form video generation
- Affinity Photo 2 – Simple, AI-enabled image editing
How to Apply This
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Clarify your brand first.
Feed AI tools with your values, goals, and style so outputs are aligned with who you are. -
Use AI for speed, not shortcuts.
Let it handle drafts, edits, and variations — then apply your expertise to refine. -
Repurpose everything.
One presentation, article, or interview can become blogs, clips, social posts, or even training content.
Connect with Aaron
📲 LinkedIn: https://www.linkedin.com/in/aaronrgarner/
🌐 Website: https://www.tetraprime.consulting
✉️ Contact: aaron@tetraprimeconsulting.com
I’d love to hear how you’re experimenting with AI in your appraisal or consulting practice.
⚡ Tip: Bookmark this page so you can return to the tools and frameworks as you start putting them into practice.
